Why we established days of significance. And what comes next.  When we launched End Weight Bias, one of the big-picture questions we asked ourselves was: how do we shift culture in a way that is meaningful, sustainable, and community-led? We don't want to just counter harmful narratives; we want to create new ones. Not content to just push back; we want to build momentum.  One of the ways we’re doing that is by establishing Days of Significance that centre dignity, joy, liber