On 4 March, as global campaigns frame higher-weight bodies as a public health crisis, we are questioning the language that underpins that narrative. The words used in policy, media and healthcare are not neutral descriptors; they shape research agendas, funding decisions and clinical practice. When body size is treated as shorthand for risk, complex realities are reduced to a single visible trait, and that reduction carries real-world consequences.

International Fat Liberation Day reclaims 4 March as a day of dignity, resistance, and collective power. Grounded in the fat liberation movement, it challenges weight stigma, rejects individual blame, and interrupts harmful narratives disguised as “health.” This day exists to centre lived experience, demand systemic change, and insist that fat people deserve justice, not erasure.

Why we established days of significance. And what comes next.  When we launched End Weight Bias, one of the big-picture questions we asked ourselves was: how do we shift culture in a way that is meaningful, sustainable, and community-led? We don't want to just counter harmful narratives; we want to create new ones. Not content to just push back; we want to build momentum.  One of the ways we’re doing that is by establishing Days of Significance that centre dignity, joy, liber